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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Engel & Völkers logoBAbove average
Engel & Völkers
Real Estate
2025 FDD
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Coldwell Banker logoBAbove average
Coldwell Banker
Real Estate
2026 FDD
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Vitals
FDD filing
FDD issued Mar 31, 2025
2026 FDD
Investment range
$92K – $289K
$34K – $334K
Liquid capital
Not extracted
$15K – $100K
Franchise fee
$35K
$25K
Royalty rate
6.0%
5.5%
Ad fund rate
2.0%
0.5%
Performance
Avg gross sales
No Item 19 representation
No Item 19 representation
Median gross sales
Not disclosed
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
BAbove average
Verdict score
59 / 100
55 / 100
SBA charge-off rate
Under 10 loans (8)
16.3% (n=78)
SBA loans on record
8
78
Scale
Total units
190
1,781
Net change (latest yr)
-6
-12
Signed, not yet open
5 (0.03 per open outlet)
7 (0.00 per open outlet)
Turnover rate
7.9%
4.5%
Contract
Initial term (years)
10
10
Renewal term (years)
10
Not extracted
Initial training (hrs)
53
17
Contacts
Franchisee phones
208
1,261

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