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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Net Income, EBITDA, Sales). Financial figures may not be directly comparable.

Focus by buyer type

Brand
Ellianos Coffee logoAStrongest tier
Ellianos Coffee
Quick-Service Restaurants
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THE HUMAN BEAN logoCAverage
THE HUMAN BEAN
Quick-Service Restaurants
 Remove
COBS Bread logoDBelow average
COBS Bread
Quick-Service Restaurants
 Remove
Vitals
Investment range
$797K – $1.4M
$672K – $1.5M
$934K – $1.3M
Liquid capital
$10K – $15K
$20K – $75K
$18K – $65K
Franchise fee
$30K
$35K
$25K
Royalty rate
6.0%
N/A
7.0%
Ad fund rate
1.3%
1.0%
3.0%
Performance
Avg gross sales
$1.3MOutlet subsetNet sales
$814K
N/A
Median gross sales
$1.3MOutlet subset
$784K
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Net Income
EBITDA
Sales
Risk
Rating
AStrongest tier
CAverage
DBelow average
Verdict score
79 / 100
40 / 100
33 / 100
SBA charge-off rate
0.0%
35.7%
N/A
SBA loans on record
36
51
N/A
Scale
Total units
73
177
194
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
1.7%
0.0%
Contract
Initial term (years)
10
10
10
Renewal term (years)
5
10
10
Initial training (hrs)
110
120
640
Contacts
Franchisee phones
38
91
188

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