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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2024, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Ellianos Coffee logoBAbove average
Ellianos Coffee
Quick-Service Restaurants
2026 FDD
Remove
Broadway Pizza logoCAverage
Broadway Pizza
Quick-Service Restaurants
2024 FDD
Remove
Vitals
FDD filing
FDD issued Mar 17, 2026
2024 FDD
Investment range
$797K – $1.4M
$860K – $1.4M
Liquid capital
$10K – $15K
$8K – $25K
Franchise fee
$30K
$30K
Royalty rate
6.0%
4.5%
Ad fund rate
1.3%
1.0%
Performance
Avg gross sales
$1.3MOutlet subsetNet sales
No Item 19 representation
Median gross sales
$1.3MOutlet subset
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
Net Income
Not classified
Risk
Rating
BAbove average
CAverage
Verdict score
65 / 100
44 / 100
SBA charge-off rate
Limited · 36 loans
Under 10 loans (5)
SBA loans on record
36
5
Scale
Total units
73
12
Net change (latest yr)
+10
0
Signed, not yet open
48 (0.66 per open outlet)
Not extracted
Turnover rate
0.0%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
5
10
Initial training (hrs)
110
240
Contacts
Franchisee phones
38
0

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