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FranchiseVerdict

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4 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2024, 2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Econo Lodge logoBAbove average
Econo Lodge
Lodging
2024 FDD
Remove
Signature Inn logoCAverage
Signature Inn
Lodging
2026 FDD
Remove
MHO Hotels logoCAverage
MHO Hotels
Lodging
2025 FDD
Remove
RODEWAY INN logoBAbove average
RODEWAY INN
Lodging
2026 FDD
Remove
Vitals
FDD filing
FDD issued Apr 1, 2024
FDD issued Mar 31, 2026
FDD issued Apr 4, 2025
FDD issued Apr 1, 2026
Investment range
$175K – $955K
$202K – $769K
$72K – $1.2M
$109K – $702K
Liquid capital
$10K – $30K
$30K – $90K
$50K – $300K
$10K – $25K
Franchise fee
$30K
$20K
$10K
$25K
Royalty rate
5.0%
Not extracted
Flat fee
5.0%
Ad fund rate
3.5%
Not extracted
5.0%
3.5%
Performance
Avg gross sales
Partial, no system average
Partial, no system average
No Item 19 representation
Partial, no system average
Median gross sales
Not extracted
Not extracted
Not disclosed
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Not classified
Not classified
Risk
Rating
BAbove average
CAverage
CAverage
BAbove average
Verdict score
51 / 100
45 / 100
41 / 100
53 / 100
SBA charge-off rate
1.1% (n=121)
Under 10 loans (3)
Under 10 loans (2)
4.0% (n=339)
SBA loans on record
121
3
2
339
Scale
Total units
677
14
4
432
Net change (latest yr)
-25
+3
0
-15
Signed, not yet open
13 (0.02 per open outlet)
4 (0.29 per open outlet)
0 (0.00 per open outlet)
19 (0.04 per open outlet)
Turnover rate
8.0%
0.0%
0.0%
11.6%
Contract
Initial term (years)
20
20
10
20
Renewal term (years)
Not extracted
Not extracted
5
Not extracted
Initial training (hrs)
79
17
58
57
Contacts
Franchisee phones
78
0
2
69

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