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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
DUNN BROTHERS COFFEE® logoFWeakest tier
DUNN BROTHERS COFFEE®
Quick-Service Restaurants
2025 FDD
Remove
Harlem Shake logoDBelow average
Harlem Shake
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued May 17, 2025
FDD issued Apr 3, 2025
Investment range
$456K – $799K
$412K – $849K
Liquid capital
$15K – $54K
$15K – $45K
Franchise fee
$40K
$40K
Royalty rate
5.0%
6.0%
Ad fund rate
3.0%
2.0%
Performance
Avg gross sales
$600KOutlet subset
Partial, no system averageOutlets $2.2M-$3.9M
Median gross sales
$570KOutlet subset
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
P&L Bottom Line
Risk
Rating
FWeakest tier
DBelow average
Verdict score
25 / 100
31 / 100
SBA charge-off rate
23.1% (n=30)
Under 10 loans (1)
SBA loans on record
30
1
Scale
Total units
48
2
Net change (latest yr)
-5
0
Signed, not yet open
0 (0.00 per open outlet)
1 (0.50 per open outlet)
Turnover rate
12.5%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
5
5
Initial training (hrs)
56
99
Contacts
Franchisee phones
49
1

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