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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2023, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Dessange logoCAverage
Dessange
Personal Care & Beauty
2025 FDD
Remove
MISS USA® logoBAbove average
MISS USA®
Personal Care & Beauty
2023 FDD
Remove
Vitals
FDD filing
2025 FDD
FDD issued Jun 28, 2023
Investment range
$444K – $868K
$25K – $1.3M
Liquid capital
$100K – $130K
$1K – $20K
Franchise fee
$30K
$840
Royalty rate
6.0%
Not extracted
Ad fund rate
0.0%
Not extracted
Performance
Avg gross sales
No Item 19 representation
No Item 19 representation
Median gross sales
Not disclosed
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
CAverage
BAbove average
Verdict score
39 / 100
66 / 100
SBA charge-off rate
Not SBA-matched
Not SBA-matched
SBA loans on record
N/A
N/A
Scale
Total units
3
51
Net change (latest yr)
0
0
Signed, not yet open
0 (0.00 per open outlet)
Not extracted
Turnover rate
0.0%
0.0%
Contract
Initial term (years)
7
1
Renewal term (years)
7
Not extracted
Initial training (hrs)
92
Not extracted
Contacts
Franchisee phones
20
1

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