Miss Usa® Franchise Cost, Revenue & Review 2026
Formerly known as Miss A
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Miss USA is a pageant franchise running state and local competitions that feed the national Miss USA program. Franchisees organize the pageants, managing contestant recruitment, events, sponsorships, and media.
FranchiseVerdict summary · 2026
A MISS USA® franchise requires a total initial investment of $25K – $1.3M, including a $840 – $115K franchise fee. The 2023 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2023 FDD issuance
Overview
- Investment
- $25K – $1.3M
- 1st pct Personal Care…
- Avg gross sales
- N/A
- Royalty
- N/A
- Units
- 51
- 34th pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $25K – $1.3M including a $840 franchise fee.
- RETURNSAudited opening balance sheet of affiliate MUO FranchCo, LLC as of June 12, 2023 (formed May 4, 2023); funded with $250,000 capital contribution by JKN Universe, LLC. No income statement / no revenue; assets are cash only.
- RISKVerdict A (Strongest tier), verdict score 63/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- JKN Universe, LLC
- Parent company
- JKN Legacy, Inc.
- Ultimate parent
- JKN Global Group Public Company Limited
- Predecessor
- IMG Universe, LLC
- Prior franchisor entity
- CEO title
- Chief Executive Officer, Miss Universe
- Amy Emmerich
- Incorporated in
- Delaware
- HQ
- 818 Moo 2 Soi Bearing 19 Tambon Samrong Nuea Mueang Samut Prakan, District, Samut Prakan 10270, Thailand
- Auditor
- CohnReznick LLP
- Audited financials
Overview
About
- CEO
- Amy Emmerich
- Headquarters
- NY
- Founded
- 2015
- FDD year
- 2023
- States available
- 51
Can you afford it, and what does the money buy?
Entry cost runs 23% above the typical personal care & beauty franchise.
Source: FDD 2023 · Items 5–7
FDD Item 7 · 2023 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $840 | $840 |
| Working capital (3–6 mo) | $1K | $20K |
| Equipment, build-out, other | $24K | $1.2M |
| Total initial investment | $25K | $1.3M |
Source: MISS USA® 2023 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $25K – $1.3M
- Top 40% of category vs category
- Liquid capital req'd
- $1K – $20K
- Top 40% of category vs category
- Franchise fee
- $840 – $115K
- Top 40% of category vs category
- Royalty
- No ongoing royalty fee disclosed
- Ad fund
- No advertising fund
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
MISS USA® did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one MISS USA® unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
24%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2023 FDD
Financial Performance
Audited opening balance sheet of affiliate MUO FranchCo, LLC as of June 12, 2023 (formed May 4, 2023); funded with $250,000 capital contribution by JKN Universe, LLC. No income statement / no revenue; assets are cash only.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System roughly stable (0.0% 3-year CAGR) with 51 units.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty averages
How Miss Usa® Compares
Is the system healthy?
Source: FDD 2023 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 51
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +0.0%
- Net unit change over 3 years
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Continuity rate
- 100.0%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 51 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
51
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
MISS USA presents high risk due to corporate going concern status, financial opacity, suspiciously short contract term, and undisclosed metrics that prevent due diligence validation.
Litigation (Item 3)
No litigation required to be disclosed in Item 3.
Largest disclosed settlement: $115,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · CohnReznick LLP
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 63 / 100 verdict
- 01HIGHGoing concern warning indicates financial distress at corporate level
- 02MEDNo disclosed revenue or net income data prevents ROI validation
- 03MINORExtremely short 1-year term suggests instability or franchisor protection
- 04MINORUnknown royalty structure lacks transparency on ongoing costs
- 05MINORUnclear unit growth trajectory with only 51 units suggests stagnation or recent contraction
- 06MINORWide investment range ($25K-$1.26M) indicates inconsistent franchisee profitability models
- 07MINORHigh franchise fee ($115K) relative to minimum investment ($25K) indicates front-loaded costs
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Source: FDD 2023 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 1 year |
|---|---|
| Allowed renewalsℹ | 0 |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Right of first refusalℹ | No |
| Transfer requires consent | Yes |
| Termination notice | 15 days |
| Termination groundsℹ | 1 |
| Mandatory arbitration | Yes |
| Arbitration location | New York, New York |
| Jury trial waiver | No |
| Governing law | NY |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 0 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site during Miss USA Pageant (optional annual meeting)
- Ongoing training
- Optional
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
MISS USA® · FDD (2023) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a MISS USA® franchise?
The total investment to open a MISS USA® franchise ranges from $25K – $1.3M, with an initial franchise fee of $840. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do MISS USA® franchise owners earn?
MISS USA® does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the MISS USA® FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the MISS USA® FDD and qualifies whose outlets they describe.
What is MISS USA®'s franchise failure rate?
SBA 7(a) loan charge-off data is not available for MISS USA® (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many MISS USA® franchise locations are there?
As of their most recent FDD filing, MISS USA® has 51 total units in the United States, including 51 franchised units and 0 company-owned units.
Is MISS USA® a good franchise to buy?
FranchiseVerdict rates MISS USA® as a A-grade franchise with a verdict score of 63 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent MISS USA®, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.