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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2023, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Denino’s logoDBelow average
Denino’s
Full-Service Restaurants
2025 FDD
Remove
Sweet Chick logoBAbove average
Sweet Chick
Full-Service Restaurants
2023 FDD
Remove
Vitals
FDD filing
FDD issued May 29, 2025
2023 FDD
Investment range
$1.0M – $1.8M
$1.1M – $1.8M
Liquid capital
$250K – $500K
$70K – $80K
Franchise fee
$45K
$40K
Royalty rate
6.0%
6.0%
Ad fund rate
0.5%
3.0%
Performance
Avg gross sales
$1.9M1 outlet
$3.2MCompany-owned only
Median gross sales
Not extracted
$3.7MCompany-owned only
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
DBelow average
BAbove average
Verdict score
36 / 100
46 / 100
SBA charge-off rate
Not SBA-matched
Not SBA-matched
SBA loans on record
N/A
N/A
Scale
Total units
4
6
Net change (latest yr)
0
0
Signed, not yet open
1 (0.25 per open outlet)
0 (0.00 per open outlet)
Turnover rate
0.0%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
80
112
Contacts
Franchisee phones
0
0

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