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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Gross Margin, EBITDA). Financial figures may not be directly comparable.

Focus by buyer type

Brand
Delah Coffee logoDBelow average
Delah Coffee
Quick-Service Restaurants
Remove
Mici Handcrafted Italian logoCAverage
Mici Handcrafted Italian
Quick-Service Restaurants
Remove
Vitals
Investment range
$337K – $494K
$244K – $587K
Liquid capital
$15K – $20K
$10K – $44K
Franchise fee
$35K
$45K
Royalty rate
4.5%
6.0%
Ad fund rate
2.0%
2.0%
Performance
Avg gross sales
N/A
N/A
Median gross sales
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Gross Margin
EBITDA
Risk
Rating
DBelow average
CAverage
Verdict score
35 / 100
43 / 100
SBA charge-off rate
N/A
0.0%
SBA loans on record
N/A
1
Scale
Total units
4
7
Net change (latest yr)
N/A
N/A
Turnover rate
33.3%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
80
137
Contacts
Franchisee phones
0
4

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