FranchiseVerdict
Delah Coffee logo
FV-00731·MODERATEExcellent95

Delah Coffee

Food & Beverage - Coffee & TeaFranchising since 2025Website
Investment
$282K – $424K
53rd pct Coffee & Tea
Avg revenue
$844K
23rd pct Coffee & Tea
Royalty
4.5%
15th pct Coffee & Tea
Units
4
27th pct Coffee & Tea
SBA default

Bottom line

  • Total investment $282K – $424K including a $35K franchise fee, 4.5% ongoing royalty.
  • Average unit revenue of $844K/year (median $835K). Estimated payback in 1.9 years.
  • Rated MODERATE with a risk score of 63/100.
  • Emerging franchise — only 1 year of franchising with 4 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Delah Coffee Franchising, LLC
Incorporated in
California
HQ
7075 Commerce Circle, Pleasanton, California 94588
Auditor
Metwally CPA PLLC
Audited financials
Franchisor revenue
$0
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Delah Coffee unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $844,017
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $282K–$424K
Working capital
$
FDD reports $15K–$20K

Unlevered ROIC · per unit

26%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$97K
EBITDA margin
11.5%
Total invested
$371K
Payback
46 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Delah Coffee units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$760K

on $3.8M purchase

Total debt

$3.0M

SBA $1.9M + senior + seller note

Overview

About

Delah Coffee franchisees operate specialty coffee retail locations, likely focused on espresso-based beverages, coffee beverages, and related food items. Day-to-day operations involve inventory management, barista staffing, customer service, point-of-sale management, and adherence to brand standards across 4 locations.

CEO
Majed Jahamee
Founded
2024
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$282K – $424K
All-in to open one unit
Liquid capital
$15K – $20K
Cash you must have on hand
Franchise fee
$35K
Royalty
4.5%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
6.5%
vs 9–13% typical
Payback period
1.9 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$844K
Per unit, per year
Median gross sales
$835K
Item 19 type
Historical (Company-owned)
Sample size
3 units
vs category median 13 · small
Range (low → high)
$557K$1.1M
Cohort dispersion
Transparency
10 / 5
vs category median 2 / 5 · above
Revenue rank23th
vs Food & Beverage - Coffee & Tea peers
Investment cost rank53th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank27th
vs Food & Beverage - Coffee & Tea peers
Risk score rank45th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
4
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
4
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0+1
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 1 state reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

1

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

Delah Coffee presents caution-level risk due to minimal unit count, unverified financial claims, absence of going concern status, and insufficient franchisee validation data in an oversaturated coffee market.

Score breakdown · what drove the 63 / 100 rating

  1. 01MEDOnly 4 units systemwide indicates extremely limited franchisee base and unproven scalability
  2. 02MEDNo Item 19 financial performance representations disclosed despite $185,780 avg net income claim — unable to verify
  3. 03HIGHGoing Concern = False suggests franchisor may lack financial stability or track record to support franchisee success
  4. 04MINORUnknown growth trajectory with only 4 units raises questions about market demand and unit retention
  5. 05MINORHigh initial investment ($282k-$424k) relative to franchise fee ($35k) creates significant franchisee leverage imbalance

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius/Population
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
7 hrs
On-the-job training
73 hrs
POS system
Toast
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

4 numbers

Locked
(360) 902-••••
UT
(701) 328-••••
NY
(214) 200-••••
UT

One-time purchase · CSV download · Validation questions included

FDD download

Delah Coffee · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above