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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (Gross Revenue, P&L Bottom Line). Financial figures may not be directly comparable.
Focus by buyer type
| Brand |  CAverageCosta Oil Automotive Remove |  CAverageStem Guys Tire Supplies Automotive Remove |
|---|---|---|
| Vitals | ||
Investment range | $132K – $213K | $91K – $237K |
Liquid capital | $23K – $28K | $10K – $30K |
Franchise fee | $55K | $50K |
Royalty rate | 6.5% | 7.0% |
Ad fund rate | 2.0% | 1.0% |
| Performance | ||
Avg gross sales | $453KCompany-owned only | N/A |
Median gross sales | $403KCompany-owned only | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Gross Revenue | P&L Bottom Line |
| Risk | ||
Rating | CAverage | CAverage |
Verdict score | 44 / 100 | 39 / 100 |
SBA charge-off rate | N/A | N/A |
SBA loans on record | 14 | N/A |
| Scale | ||
Total units | 13 | 1 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.0% | 0.0% |
| Contract | ||
Initial term (years) | 15 | 10 |
Renewal term (years) | 15 | 5 |
Initial training (hrs) | 40 | 21 |
| Contacts | ||
Franchisee phones | 18 | 0 |
Looking for a detailed head-to-head breakdown?
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