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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  DBelow averageCONCRETE CRAFT Home Services Remove |  CAverageAIRE SERV Home Services Remove |
|---|---|---|
| Vitals | ||
Investment range | $156K – $233K | $114K – $272K |
Liquid capital | $30K – $50K | $15K – $45K |
Franchise fee | $20K | $45K |
Royalty rate | 7.0% | 5.0% |
Ad fund rate | 1.0% | 2.0% |
| Performance | ||
Avg gross sales | $394KOutlet subset | $1.6M |
Median gross sales | $321KOutlet subset | $945K |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | DBelow average | CAverage |
Verdict score | 33 / 100 | 40 / 100 |
SBA charge-off rate | 36.4% | 30.0% |
SBA loans on record | 49 | 111 |
| Scale | ||
Total units | 77 | 229 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 20.8% | 10.5% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 5 | 10 |
Initial training (hrs) | 93 | 133 |
| Contacts | ||
Franchisee phones | 37 | 174 |
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