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4 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  AStrongest tierClub Pilates Health & Fitness 2026 FDD Remove |  BAbove averageAnytime Fitness Health & Fitness 2026 FDD Remove |  BAbove averageDiscover Strength Health & Fitness 2026 FDD Remove |  DBelow averageTrue Movement Health & Fitness 2025 FDD Remove |
|---|---|---|---|---|
| Vitals | ||||
FDD filing | FDD issued Apr 17, 2026 | FDD issued Mar 31, 2026 | FDD issued Apr 28, 2026 | FDD issued Nov 25, 2025 |
Investment range | $403K – $1.0M | $539K – $905K | $529K – $870K | $338K – $1.1M |
Liquid capital | $7K – $44K | $47K – $49K | $20K – $55K | $25K – $75K |
Franchise fee | $65K | $43K | $58K | $50K |
Royalty rate | 8.0% | Flat fee | 6.0% | 7.0% |
Ad fund rate | 2.0% | Not extracted | 2.0% | 2.0% |
| Performance | ||||
Avg gross sales | $988K | $447K | $873KOutlet subset | No Item 19 representation |
Median gross sales | $978K | $399K | $876KOutlet subset | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not extracted | Not disclosed |
Earnings metric | Not classified | P&L Bottom Line | Not classified | Not classified |
| Risk | ||||
Rating | AStrongest tier | BAbove average | BAbove average | DBelow average |
Verdict score | 88 / 100 | 49 / 100 | 59 / 100 | 35 / 100 |
SBA charge-off rate | 0.0% (n=251) | 11.7% (n=1,108) | 0.0% (n=12) | Not SBA-matched |
SBA loans on record | 251 | 1,108 | 12 | N/A |
| Scale | ||||
Total units | 1,179 | 2,282 | 34 | 0 |
Net change (latest yr) | +150 | -19 | +11 | 0 |
Signed, not yet open | 123 (0.10 per open outlet) | Not extracted | 22 (0.65 per open outlet) | 0 |
Turnover rate | 0.3% | 3.2% | 0.0% | Not extracted |
| Contract | ||||
Initial term (years) | 10 | 6 | 10 | 5 |
Renewal term (years) | 10 | 5 | 5 | 5 |
Initial training (hrs) | 29 | 63 | 80 | 125 |
| Contacts | ||||
Franchisee phones | 73 | 2,444 | 3 | 0 |
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