True MovementFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A True Movement franchise requires a total initial investment of $338K – $1.1M, including a $50K franchise fee. The 2026 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: B. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $338K – $1.1M
- 61st pct Health & Fitn…
- Avg gross sales
- N/A
- 59th pct Health & Fitn…
- Royalty
- N/A
- Units
- 0
- 0th pct Health & Fitn…
- SBA default
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = >15% above Health & Fitness avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2025. Newer systems carry more uncertainty but may offer better territories.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $338K – $1.1M including a $50K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict B (Above Average) with a risk score of 62/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- True Movement Franchising Inc.
- Parent company
- True Movement U.S. Inc.
- Incorporated in
- DE
- HQ
- 11204 178 St., NW Edmonton, Alberta, Canada T5S 1P2
- Auditor
- Chiampou Travis Besaw & Kershner LLP
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
- ⚠ Going-concern note
- Disclosed in FDD 2026
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Overview
About
True Movement franchisees operate fitness/movement studios or personal training facilities focused on movement-based wellness. Day-to-day operations include client intake and training, facility management, staff scheduling, membership administration, and marketing to retain and acquire members in their protected territory.
- CEO
- Erin Baker
- Founded
- 2025
- FDD year
- 2026
- States available
- 0
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $25K | $75K |
| Equipment, build-out, other | $263K | $930K |
| Total initial investment | $338K | $1.1M |
Source: True Movement 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $338K – $1.1M
- Near category avg vs category
- Liquid capital req'd
- $25K – $75K
- Near category avg vs category
- Franchise fee
- $50K – $50K
- Near category avg vs category
- Royalty
- Seven percent (7%) of Gross Revenue
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 2.0% of gross sales |
| Transfer fee | $25K |
| Renewal fee | $13K |
| Total fee load | 9.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Health & Fitness averages
How True Movement Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 0
- Opened
- 0
- Last reporting year
- Closed
- 0
- Company-owned
- 0
- Corporate units in the system
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
True Movement presents meaningful investment risk due to undisclosed unit count, absent financial performance metrics, recent litigation settlement, and high capital requirements without transparent ROI data.
Audited financials (Item 21)
Yes · Chiampou Travis Besaw & Kershner LLP⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 62 / 100 rating
- 01MEDZero disclosed units with unknown growth trajectory raises questions about system viability and franchisee recruitment success
- 02MEDNo average revenue or net income disclosed (no Item 19 equivalent) prevents accurate ROI assessment on $337,550–$1,055,250 investment
- 03HIGHRecent litigation (Sept 2023–2025) involving misrepresentation and breach of contract claims suggests franchisor-franchisee relationship tensions
- 04MINORSettlement required franchisor affiliate to pay $40,000 CAD, indicating potential culpability in dispute despite confidentiality clause
- 05MEDHigh initial investment range ($337,550–$1,055,250) with 7% royalty creates significant breakeven pressure without disclosed performance data
- 06MED5-year term is relatively short; limited disclosed renewal or franchisee retention data
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius/Area |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 15 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Delaware |
| Litigation count | 1 |
Items 10, 11
Training & Operations
- Classroom training
- 90 hrs
- On-the-job training
- 35 hrs
- POS system
- Walla
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Walla
Item 20 · call current owners
Franchisee Contacts
24 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
True Movement · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a True Movement franchise?
The total investment to open a True Movement franchise ranges from $338K – $1.1M, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do True Movement franchise owners earn?
True Movement does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is True Movement's franchise failure rate?
SBA 7(a) loan charge-off data is not available for True Movement (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
Is True Movement a good franchise to buy?
FranchiseVerdict rates True Movement as a B-grade franchise with a risk score of 62 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.