Bottom line
- Total investment $338K – $1.1M including a $50K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 65/100.
- Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one True Movement unit return on the cash you put in?
Unlevered ROIC · per unit
30%
In Yale's "attractive" band (30–60%)
Overview
About
True Movement franchisees operate fitness/movement studios or personal training facilities focused on movement-based wellness. Day-to-day operations include client intake and training, facility management, staff scheduling, membership administration, and marketing to retain and acquire members in their protected territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
True Movement presents meaningful investment risk due to undisclosed unit count, absent financial performance metrics, recent litigation settlement, and high capital requirements without transparent ROI data.
Score breakdown · what drove the 65 / 100 rating
- 01MEDZero disclosed units with unknown growth trajectory raises questions about system viability and franchisee recruitment success
- 02MEDNo average revenue or net income disclosed (no Item 19 equivalent) prevents accurate ROI assessment on $337,550–$1,055,250 investment
- 03HIGHRecent litigation (Sept 2023–2025) involving misrepresentation and breach of contract claims suggests franchisor-franchisee relationship tensions
- 04MINORSettlement required franchisor affiliate to pay $40,000 CAD, indicating potential culpability in dispute despite confidentiality clause
- 05MEDHigh initial investment range ($337,550–$1,055,250) with 7% royalty creates significant breakeven pressure without disclosed performance data
- 06MED5-year term is relatively short; limited disclosed renewal or franchisee retention data
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
24 numbers
One-time purchase · CSV download · Validation questions included
FDD download
True Movement · FDD (2026) PDF