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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageClassy Closets Home Services 2025 FDD Remove |  BAbove averageLAWN SQUAD Home Services 2025 FDD Remove |  AStrongest tierCalifornia Pools Home Services 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Sep 3, 2025 | 2025 FDD | FDD issued Jun 27, 2025 |
Investment range | $55K – $136K | $79K – $118K | $73K – $126K |
Liquid capital | $2K – $10K | $10K – $15K | $5K – $10K |
Franchise fee | $35K | $45K | $45K |
Royalty rate | 5.0% | 7.0% | 4.5% |
Ad fund rate | 4.0% | 2.0% | Not extracted |
| Performance | |||
Avg gross sales | $2.3MNet sales | Partial, no system average | $2.7M |
Median gross sales | $1.9M | Not extracted | $1.1M |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not extracted |
Earnings metric | Not classified | Net Income | Not classified |
| Risk | |||
Rating | BAbove average | BAbove average | AStrongest tier |
Verdict score | 56 / 100 | 59 / 100 | 73 / 100 |
SBA charge-off rate | Under 10 loans (2) | Under 10 loans (2) | Under 10 loans (1) |
SBA loans on record | 2 | 2 | 1 |
| Scale | |||
Total units | 17 | 16 | 24 |
Net change (latest yr) | +2 | +7 | 0 |
Signed, not yet open | 0 (0.00 per open outlet) | 10 (0.63 per open outlet) | 1 (0.04 per open outlet) |
Turnover rate | 28.6% | 0.0% | 12.5% |
| Contract | |||
Initial term (years) | 10 | 10 | 10 |
Renewal term (years) | 5 | 10 | 5 |
Initial training (hrs) | 90 | 62 | 22 |
| Contacts | |||
Franchisee phones | 5 | 11 | 28 |
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