FranchiseVerdict
LAWN SQUAD logo
FV-01463·MODERATEExcellent91

Lawn Squad

Home Services - Lawn & LandscapingFranchising since 2023Website
Investment
$79K – $118K
17th pct Lawn & Landsc…
Avg revenue
$4.2M
67th pct Lawn & Landsc…
Royalty
7.0%
21st pct Lawn & Landsc…
Units
16
38th pct Lawn & Landsc…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $79K – $118K including a $45K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $4.2M/year. Estimated payback in 0.1 years.
  • Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 4 loans (below the industry average).
  • Emerging franchise — only 3 years of franchising with 16 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Lawn Squad Franchising LLC
Parent company
Authority Brands, Inc.
Incorporated in
Delaware
HQ
7120 Samuel Morse Drive, Suite 300, Columbia, Maryland 21046
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$417K
vs $428K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one LAWN SQUAD unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $4,201,047
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $79K–$118K
Working capital
$
FDD reports $10K–$15K

Unlevered ROIC · per unit

378%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$420K
EBITDA margin
10.0%
Total invested
$111K
Payback
3 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 LAWN SQUAD units return on equity?

Edit assumptions

Equity IRR · 5-yr

38.9%

5.16× MOIC

Year-1 DSCR

2.16×

EBITDA ÷ debt service

Equity required

$3.8M

on $12.6M purchase

Total debt

$8.8M

SBA $5.0M + senior + seller note

SBA 7(a) request ($6.3M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Lawn Squad franchisees operate lawn care and landscaping services, managing crews to perform routine maintenance (mowing, edging, trimming) and seasonal services for residential and commercial clients. Day-to-day operations include scheduling appointments, managing field teams, customer billing/collections, and equipment maintenance within their protected territory.

CEO
Stewart C. Vernon
Founded
2023
FDD year
2025
States available
5

Item 7 · what it costs

The Vitals

Total investment
$79K – $118K
All-in to open one unit
Liquid capital
$10K – $15K
Cash you must have on hand
Franchise fee
$45K
Royalty
7.0%
Gross Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical
Payback period
0.1 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$4.2M
Per unit, per year
Median gross sales
Item 19 type
Company-owned stores
Sample size
2 units
vs category median 12 · small
Range (low → high)
$2.8M$5.6M
Cohort dispersion
Transparency
9 / 5
vs category median 6 / 5 · above
Revenue rank67th
vs Home Services - Lawn & Landscaping peers
Investment cost rank17th
Lower investment ranks lower (better)
Royalty rate rank21th
Lower royalty = lower percentile (better)
Unit count rank38th
vs Home Services - Lawn & Landscaping peers
Risk score rank63th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
16
Opened
7
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
9
Corporate units in the system
% franchised
44%
vs corporate-owned
2023
7+7
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
4
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

57
Risk · 0-100
MODERATE57 / 100

Small, non-growing system with undisclosed going concern issues, unverifiable financial claims, and potential franchisor stability problems despite reasonable unit economics.

Score breakdown · what drove the 57 / 100 rating

  1. 01HIGHGoing Concern status indicates franchisor financial distress or viability questions
  2. 02MINOROnly 16 units with unknown growth trajectory suggests stagnant or declining system
  3. 03MEDNo Item 19 (financial performance representations) disclosed — cannot validate average revenue/net income claims independently
  4. 04MINORHigh royalty rate (7%) combined with seasonal lawn care business may compress margins during off-season
  5. 05MINORSignificant gap between average revenue ($420k) and average net income ($703k) is mathematically impossible and raises data integrity concerns

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Protected Territory
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Maryland

Item 11

Training & Operations

Classroom training
38 hrs
On-the-job training
24 hrs
POS system
ServiceMinder
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

16 numbers

Locked
(317) 232-••••
IN
(212) 416-••••
NY
(217) 782-••••
IL

One-time purchase · CSV download · Validation questions included

FDD download

LAWN SQUAD · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above