Lawn Squad Franchise Cost, Revenue & Review 2026
- Investment
- $79K – $118K
- Disclosed sales
- partial, no system average
- SBA charge-off
- Under 10 loans (2)
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Lawn Squad is a lawn care franchise providing fertilization, weed control, and turf treatment programs. Franchisees run route-based operations, managing technicians, scheduling, and recurring accounts.
FranchiseVerdict summary · 2026
A LAWN SQUAD franchise requires a total initial investment of $79K – $118K, including a $45K franchise fee and an ongoing 7.0% royalty[2]. The 2025 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: 2025 filing · Data extracted: · Last cited check: · Staleness risk: medium - a newer filing may exist
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 5 headline figures on this page cite a page of the filing.
Overview
- Investment
- $79K – $118K
- 19th pct Home Services
- Avg gross sales
- N/A
- Company-owned only
- Royalty
- 7.0%
- 48th pct Home Services
- Units
- 16
- 25th pct Home Services
- SBA charge-off
- N/A
Quick verdict · Home Services · color = vs category peers
Green = favorable by >10% vs Home Services median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $79K – $118K including a $45K franchise fee, 7.0% ongoing royalty.
- RETURNSItem 19 reports company-owned outlet performance rather than annual gross sales, so unit revenue is not directly comparable.
- RISKVerdict B (Above average), verdict score 59/100 (higher is better).
- GROWTHPositive: net +7 franchised outlets in the latest year (7 opened, 0 closed); 10 signed but not yet open (Item 20).
- DATAItem 19 reports company-owned outlet performance rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Lawn Squad Franchising LLC
- Parent company
- Lawn Squad HoldCo Inc.
- FDD Item 1, page 6 of the 2025 FDD
- Ultimate parent
- Authority Brands, Inc.
- FDD Item 1, page 6 of the 2025 FDD
- Incorporated in
- DE
- HQ
- 7120 Samuel Morse Drive, Suite 300, Columbia, Maryland 21046
- Auditor
- PricewaterhouseCoopers LLP
- Audited financials
- Franchisor revenue
- $427.8M
- vs $417.2M prior year
Same owner · FDD Item 1, page 6
14 other brands on this site name Authority Brands, Inc. as parent or ultimate parent in their own FDD.
- ASP - AMERICA’S SWIMMING POOL COMPANYC
- Benjamin Franklin PlumbingA
- COLOR WORLD PAINTINGD
- DRYMEDICA
- DoodyCallsA
- Homewatch CareGiversC
- MISTER SPARKYA
- MONSTER TREE SERVICEB
- Mosquito SquadA
- ONE HOUR HEATING & AIR CONDITIONINGA
- SCREENMOBILEA
- THE JUNKLUGGERSC
- The Cleaning AuthorityB
- WOOFIE’SB
Portfolio: Authority Brands
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Stewart C. Vernon
- Headquarters
- MD
- Founded
- 2023
- FDD year
- 2025
- States available
- 5
Can you afford it, and what does the money buy?
Entry cost runs 41% below the typical home services franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $45K | $45K |
| Working capital (3–6 mo) | $10K | $15K |
| Equipment, build-out, other | $24K | $58K |
| Total initial investment | $79K | $118K |
Source: LAWN SQUAD 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $79K – $118K
- Top 40% of category vs category
- Liquid capital req'd
- $10K – $15K
- Top 40% of category vs category
- Franchise fee
- $45K – $45K
- Top 40% of category vs category
- Royalty
- 7.0%
- typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $450 |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Inventory (initial) | $6K – $6K |
| Total fee load | 9.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for LAWN SQUAD is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one LAWN SQUAD unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Item 19 reports company-owned outlet performance rather than annual gross sales, so unit revenue is not directly comparable. We omit it from rankings.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 9.0% (near the Home Services median).
Disclosure
Item 19 reports company-owned outlet performance rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Home Services medians
How Lawn Squad Compares
Category median of published Home Services brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 16
- Opened
- 7
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- N/A
- Company-owned
- 9
- Corporate units in the system
- % franchised
- 44%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 10
- 0.63 per open outlet · Item 20 Table 5
- Projected new
- 16
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 10 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
11 current owners across 10 states.
- NC 2
- GA 1
- IL 1
- KY 1
- MA 1
- MD 1
- NJ 1
- PA 1
- SC 1
- TX 1
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 2 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 2
- Loan volume
- $300K
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- Under 10 loans (2)
- Insufficient SBA coverage: 2 loans, rate hidden below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Under 10 loans (2)
- 5-yr charge-off
- Under 10 loans (2)
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · PricewaterhouseCoopers LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 59 / 100 verdict
- 01MINOROnly 16 units with unknown growth trajectory suggests stagnant or declining system
- 02MEDNo Item 19 (financial performance representations) disclosed — cannot validate average revenue/net income claims independently
- 03MINORHigh royalty rate (7%) combined with seasonal lawn care business may compress margins during off-season
- 04MINORSignificant gap between average revenue ($420k) and average net income ($703k) is mathematically impossible and raises data integrity concerns
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 100,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 40 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Columbia, Maryland |
| Jury trial waiver | Yes |
| Governing law | MD |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 38 hrs
- On-the-job training
- 24 hrs
- Training location
- Virtual and Sheffield Village, Ohio
- Ongoing training
- Required
- Time to open
- 5 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Offered
- Item 10
- POS system
- ServiceMinder
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: ServiceMinder
Item 20 · call current owners
Franchisee Contacts
11 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a LAWN SQUAD franchise?
The total investment to open a LAWN SQUAD franchise ranges from $79K – $118K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do LAWN SQUAD franchise owners earn?
Item 19 of the LAWN SQUAD FDD discloses figures for part of the system but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns LAWN SQUAD?
LAWN SQUAD is franchised by Lawn Squad Franchising LLC. Its parent company is Lawn Squad HoldCo Inc.. The ultimate parent named in the FDD is Authority Brands, Inc.. Source: FDD Item 1, 2025 filing.
What is Item 19 in the LAWN SQUAD FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the LAWN SQUAD FDD and qualifies whose outlets they describe.
What is LAWN SQUAD's franchise failure rate?
SBA 7(a) loan charge-off data is not available for LAWN SQUAD (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many LAWN SQUAD franchise locations are there?
As of their most recent FDD filing, LAWN SQUAD has 16 total units in the United States, including 7 franchised units and 9 company-owned units. 7 new units were opened in the latest reporting year.
Is LAWN SQUAD a good franchise to buy?
FranchiseVerdict rates LAWN SQUAD as a B-grade franchise with a verdict score of 59 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.