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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageCircle K Retail 2024 FDD Remove |  BAbove averageMidwest Shooting Center Retail 2024 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Jul 11, 2024 | FDD issued May 7, 2024 |
Investment range | $1.5M – $2.7M | $1.8M – $3.6M |
Liquid capital | $10K – $20K | $150K – $300K |
Franchise fee | $25K | $40K |
Royalty rate | 3.0% | 4.0% |
Ad fund rate | 0.3% | 1.0% |
| Performance | ||
Avg gross sales | $1.4M | No Item 19 representation |
Median gross sales | $1.3M | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not disclosed |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | BAbove average | BAbove average |
Verdict score | 60 / 100 | 49 / 100 |
SBA charge-off rate | 6.7% (n=80) | Under 10 loans (2) |
SBA loans on record | 80 | 2 |
| Scale | ||
Total units | 6,063 | 7 |
Net change (latest yr) | -53 | 0 |
Signed, not yet open | Not extracted | 0 (0.00 per open outlet) |
Turnover rate | 1.2% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 56 | 237 |
| Contacts | ||
Franchisee phones | 458 | 16 |
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