Compare
2 brands side-by-side
Compare up to 5 brands side by side
indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These figures come from FDDs of different years (2024, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  BAbove averageCircle K Retail 2024 FDD Remove |  BAbove averageDo it Best Retail 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Jul 11, 2024 | FDD issued Oct 24, 2025 |
Investment range | $1.5M – $2.7M | $853K – $1.6M |
Liquid capital | $10K – $20K | $72K – $168K |
Franchise fee | $25K | $9K |
Royalty rate | 3.0% | Flat fee |
Ad fund rate | 0.3% | Not extracted |
| Performance | ||
Avg gross sales | $1.4M | No Item 19 representation |
Median gross sales | $1.3M | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not disclosed |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | BAbove average | BAbove average |
Verdict score | 60 / 100 | 66 / 100 |
SBA charge-off rate | 6.7% (n=80) | 17.4% (n=95) |
SBA loans on record | 80 | 95 |
| Scale | ||
Total units | 6,063 | 4,053 |
Net change (latest yr) | -53 | +134 |
Signed, not yet open | Not extracted | Not extracted |
Turnover rate | 1.2% | 4.0% |
| Contract | ||
Initial term (years) | 10 | Not extracted |
Renewal term (years) | 10 | Not extracted |
Initial training (hrs) | 56 | 21 |
| Contacts | ||
Franchisee phones | 458 | 439 |
Looking for a detailed head-to-head breakdown?
Read the Circle K vs Do it Best editorial comparison →Need franchisee contacts for these brands?
Save with a contact bundle →