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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Capriotti’s Sandwich Shop logoAStrongest tier
Capriotti’s Sandwich Shop
Quick-Service Restaurants
2025 FDD
Remove
Bruster’s Real Ice Cream logoBAbove average
Bruster’s Real Ice Cream
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
2025 FDD
2025 FDD
Investment range
$595K – $935K
$409K – $1.1M
Liquid capital
$40K – $75K
$20K – $40K
Franchise fee
$40K
$40K
Royalty rate
6.0%
5.0%
Ad fund rate
2.0%
3.0%
Performance
Avg gross sales
$835K
$745K
Median gross sales
$804K
$673K
Avg owner earnings
Metric varies by brand. Check type below
$121K
Not extracted
Earnings metric
EBITDA13
Not classified
Risk
Rating
AStrongest tier
BAbove average
Verdict score
84 / 100
68 / 100
SBA charge-off rate
6.3% (n=67)
14.3% (n=85)
SBA loans on record
67
85
Scale
Total units
153
206
Net change (latest yr)
-5
+12
Signed, not yet open
30 (0.20 per open outlet)
127 (0.62 per open outlet)
Turnover rate
12.4%
2.4%
Contract
Initial term (years)
10
11
Renewal term (years)
10
10
Initial training (hrs)
245
81
Contacts
Franchisee phones
147
220

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