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FranchiseVerdict

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3 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Gross Revenue, P&L Bottom Line). Financial figures may not be directly comparable.

These figures come from FDDs of different years (2024, 2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Cannoli Kitchen Pizza logoDBelow average
Cannoli Kitchen Pizza
Quick-Service Restaurants
2024 FDD
Remove
Stricklands logoBAbove average
Stricklands
Quick-Service Restaurants
2025 FDD
Remove
Baskin-Robbins logoBAbove average
Baskin-Robbins
Quick-Service Restaurants
2026 FDD
Remove
Vitals
FDD filing
FDD issued Apr 28, 2024
FDD issued Jan 9, 2025
FDD issued Mar 26, 2026
Investment range
$403K – $536K
$340K – $596K
$307K – $627K
Liquid capital
$20K – $40K
$18K – $45K
$0 – $30K
Franchise fee
$40K
$25K
$25K
Royalty rate
6.0%
6.0%
5.9%
Ad fund rate
2.0%
3.0%
5.0%
Performance
Avg gross sales
$1.3MCompany-owned only
Partial, no system averageOutlets $291K-$418K
$527K
Median gross sales
$918KCompany-owned only
Not extracted
$503K
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Not extracted
Earnings metric
Gross Revenue
P&L Bottom Line
Not classified
Risk
Rating
DBelow average
BAbove average
BAbove average
Verdict score
36 / 100
53 / 100
56 / 100
SBA charge-off rate
Not SBA-matched
Not SBA-matched
16.2% (n=672)
SBA loans on record
N/A
N/A
672
Scale
Total units
6
4
967
Net change (latest yr)
0
+2
-9
Signed, not yet open
1 (0.17 per open outlet)
1 (0.25 per open outlet)
Not extracted
Turnover rate
0.0%
0.0%
4.2%
Contract
Initial term (years)
35
15
20
Renewal term (years)
35
15
10
Initial training (hrs)
240
40
110
Contacts
Franchisee phones
0
6
2,223

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