Compare
2 brands side-by-side
Compare up to 5 brands side by side
indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Butterfly Fitness/butterfly Li has no FDD on file; its column shows SBA lending facts only.
Focus by buyer type
| Brand |  Butterfly Fitness/butterfly Li Recreation & Entertainment No FDD on file Remove |  AStrongest tierCruise Planners Recreation & Entertainment 2026 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | No FDD on file | FDD issued Apr 27, 2026 |
Investment range | Not extracted | $2K – $21K |
Liquid capital | Not extracted | $250 – $3K |
Franchise fee | Not extracted | $695 |
Royalty rate | Not extracted | 1.5% |
Ad fund rate | Not extracted | Not extracted |
| Performance | ||
Avg gross sales | Not extracted | $411K |
Median gross sales | Not extracted | $149K |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | AStrongest tier | |
Verdict score | Not graded | 98 / 100 |
SBA charge-off rate | Under 10 loans (6) | Not SBA-matched |
SBA loans on record | 6 | N/A |
| Scale | ||
Total units | Not extracted | 3,125 |
Net change (latest yr) | Not extracted | +116 |
Signed, not yet open | Not extracted | 36 (0.01 per open outlet) |
Turnover rate | Not extracted | 6.7% |
| Contract | ||
Initial term (years) | Not extracted | 3 |
Renewal term (years) | Not extracted | 3 |
Initial training (hrs) | Not extracted | 84 |
| Contacts | ||
Franchisee phones | 0 | 2,997 |
Looking for a detailed head-to-head breakdown?
Read the Butterfly Fitness/butterfly Li vs Cruise Planners editorial comparison →Need franchisee contacts for these brands?
Save with a contact bundle →