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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierBumble Roofing Home Services Remove |  CAverageHonest Abe Roofing Home Services Remove |
|---|---|---|
| Vitals | ||
Investment range | $175K – $300K | $198K – $278K |
Liquid capital | $55K – $55K | $36K – $76K |
Franchise fee | $50K | $60K |
Royalty rate | 6.5% | 5.0% |
Ad fund rate | 1.0% | 2.0% |
| Performance | ||
Avg gross sales | $770KOutlet subset | $2.1M |
Median gross sales | $532KOutlet subset | $2.6M |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | AStrongest tier | CAverage |
Verdict score | 78 / 100 | 40 / 100 |
SBA charge-off rate | 0.0% | 28.6% |
SBA loans on record | 2 | 7 |
| Scale | ||
Total units | 67 | 16 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 11.1% | 87.5% |
| Contract | ||
Initial term (years) | 7 | 7 |
Renewal term (years) | 7 | 7 |
Initial training (hrs) | 64 | 167 |
| Contacts | ||
Franchisee phones | 25 | 28 |
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