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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Bruster’s Real Ice Cream logoAStrongest tier
Bruster’s Real Ice Cream
Quick-Service Restaurants
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Capriotti’s Sandwich Shop logoAStrongest tier
Capriotti’s Sandwich Shop
Quick-Service Restaurants
Remove
Vitals
Investment range
$409K – $1.1M
$595K – $935K
Liquid capital
$20K – $40K
$40K – $75K
Franchise fee
$40K
$40K
Royalty rate
5.0%
6.0%
Ad fund rate
3.0%
2.0%
Performance
Avg gross sales
$745K
$835K
Median gross sales
$673K
$804K
Avg owner earnings
Metric varies by brand. Check type below
N/A
$121K
Earnings metric
Not classified
EBITDA13
Risk
Rating
AStrongest tier
AStrongest tier
Verdict score
65 / 100
74 / 100
SBA charge-off rate
2.4%
6.3%
SBA loans on record
85
67
Scale
Total units
206
153
Net change (latest yr)
N/A
N/A
Turnover rate
2.4%
10.4%
Contract
Initial term (years)
11
10
Renewal term (years)
10
10
Initial training (hrs)
81
245
Contacts
Franchisee phones
220
147

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