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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Body Energy Club logoBAbove average
Body Energy Club
Retail
2025 FDD
Remove
Shipley Do-Nuts logoAStrongest tier
Shipley Do-Nuts
Retail
2025 FDD
Remove
Vitals
FDD filing
2025 FDD
FDD issued Apr 30, 2025
Investment range
$599K – $984K
$503K – $1.0M
Liquid capital
$150K – $200K
$25K – $40K
Franchise fee
$50K
$40K
Royalty rate
7.0%
5.0%
Ad fund rate
5.0%
1.0%
Performance
Avg gross sales
No Item 19 representation
$928K
Median gross sales
Not disclosed
$849K
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
$301K
Earnings metric
Not classified
EBITDA $301,254 / EBITDA % 20.5%
Risk
Rating
BAbove average
AStrongest tier
Verdict score
63 / 100
78 / 100
SBA charge-off rate
Not SBA-matched
Limited · 27 loans
SBA loans on record
N/A
27
Scale
Total units
6
366
Net change (latest yr)
0
+18
Signed, not yet open
0 (0.00 per open outlet)
66 (0.18 per open outlet)
Turnover rate
0.0%
1.6%
Contract
Initial term (years)
5
10
Renewal term (years)
5
5
Initial training (hrs)
40
240
Contacts
Franchisee phones
2
394

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Read the Body Energy Club vs Shipley Do-Nuts editorial comparison →

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