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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierBlue Moon Estate Sales Real Estate 2026 FDD Remove |  CAverage1st Class Real Estate Real Estate 2026 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Mar 18, 2026 | 2026 FDD |
Investment range | $90K – $113K | $50K – $159K |
Liquid capital | $12K – $15K | $4K – $15K |
Franchise fee | $57K | $25K |
Royalty rate | 5.5% | Flat fee |
Ad fund rate | 1.0% | 0.0% |
| Performance | ||
Avg gross sales | $321KPer territory, not per outlet | $588K |
Median gross sales | Not extracted | $168K |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | AStrongest tier | CAverage |
Verdict score | 85 / 100 | 40 / 100 |
SBA charge-off rate | Limited · 10 loans | Not SBA-matched |
SBA loans on record | 10 | N/A |
| Scale | ||
Total units | 136 | 70 |
Net change (latest yr) | +13 | -34 |
Signed, not yet open | 19 (0.14 per open outlet) | 2 (0.03 per open outlet) |
Turnover rate | 7.4% | 33.3% |
| Contract | ||
Initial term (years) | 10 | 5 |
Renewal term (years) | 10 | Not extracted |
Initial training (hrs) | 95 | 22 |
| Contacts | ||
Franchisee phones | 96 | 23 |
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