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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  DBelow averageBlank Mason Retail 2025 FDD Remove |  AStrongest tierMONKEE’S Retail 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Apr 30, 2025 | FDD issued Apr 14, 2025 |
Investment range | $231K – $596K | $297K – $535K |
Liquid capital | $45K – $60K | $20K – $45K |
Franchise fee | $28K | $60K |
Royalty rate | 7.0% | 5.0% |
Ad fund rate | 1.0% | 2.0% |
| Performance | ||
Avg gross sales | Partial, no system average | $1.1MOutlet subset |
Median gross sales | Not extracted | $848KOutlet subset |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | DBelow average | AStrongest tier |
Verdict score | 35 / 100 | 83 / 100 |
SBA charge-off rate | Not SBA-matched | Under 10 loans (7) |
SBA loans on record | N/A | 7 |
| Scale | ||
Total units | 1 | 57 |
Net change (latest yr) | 0 | +11 |
Signed, not yet open | 0 (0.00 per open outlet) | Not extracted |
Turnover rate | 0.0% | 1.8% |
| Contract | ||
Initial term (years) | 5 | 10 |
Renewal term (years) | 5 | 10 |
Initial training (hrs) | 80 | 85 |
| Contacts | ||
Franchisee phones | 1 | 14 |
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