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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (Average Unit Volume / Gross Sales (AUV), PROFIT BEFORE OTHER EXPENSES (8)). Financial figures may not be directly comparable.
These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  BAbove averageBIG BLUE SWIM SCHOOL Education 2025 FDD Remove |  AStrongest tierTierra Encantada Education 2026 FDD Remove |  AStrongest tierGoldfish Swim School Education 2026 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | 2025 FDD | FDD issued Mar 20, 2026 | FDD issued Mar 6, 2026 |
Investment range | $2.1M – $3.8M | $1.6M – $4.5M | $1.7M – $3.7M |
Liquid capital | $55K – $145K | $150K – $300K | $75K – $350K |
Franchise fee | $50K | $60K | $50K |
Royalty rate | 6.0% | 7.0% | 6.0% |
Ad fund rate | 2.0% | 1.0% | 2.0% |
| Performance | |||
Avg gross sales | No Item 19 representation | $3.0M2 outlets | $2.0M |
Median gross sales | Not disclosed | $3.0M2 outlets | $1.8M |
Avg owner earnings Metric varies by brand. Check type below | Not disclosed | Not extracted | $561K |
Earnings metric | Not classified | Average Unit Volume / Gross Sales (AUV) | PROFIT BEFORE OTHER EXPENSES (8) |
| Risk | |||
Rating | BAbove average | AStrongest tier | AStrongest tier |
Verdict score | 53 / 100 | 70 / 100 | 99 / 100 |
SBA charge-off rate | 0.0% (n=20) | Under 10 loans (2) | 0.0% (n=106) |
SBA loans on record | 20 | 2 | 106 |
| Scale | |||
Total units | 42 | 16 | 199 |
Net change (latest yr) | +8 | +2 | +20 |
Signed, not yet open | 21 (0.50 per open outlet) | 13 (0.81 per open outlet) | Not extracted |
Turnover rate | 0.0% | 0.0% | 1.5% |
| Contract | |||
Initial term (years) | 10 | 10 | 15 |
Renewal term (years) | 10 | 10 | 5 |
Initial training (hrs) | 268 | 104 | 116 |
| Contacts | |||
Franchisee phones | 39 | 18 | 14 |
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