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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (assumed annual, Average Unit Volume / Gross Sales (AUV)). Financial figures may not be directly comparable.
These figures come from FDDs of different years (2023, 2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  BAbove averageBIG BLUE SWIM SCHOOL Education 2025 FDD Remove |  BAbove averageAmazing Explorers Academy Education 2023 FDD Remove |  AStrongest tierTierra Encantada Education 2026 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | 2025 FDD | FDD issued May 5, 2023 | FDD issued Mar 20, 2026 |
Investment range | $2.1M – $3.8M | $543K – $5.1M | $1.6M – $4.5M |
Liquid capital | $55K – $145K | $50K – $100K | $150K – $300K |
Franchise fee | $50K | $100K | $60K |
Royalty rate | 6.0% | 7.0% | 7.0% |
Ad fund rate | 2.0% | 1.0% | 1.0% |
| Performance | |||
Avg gross sales | No Item 19 representation | $666K | $3.0M2 outlets |
Median gross sales | Not disclosed | Not extracted | $3.0M2 outlets |
Avg owner earnings Metric varies by brand. Check type below | Not disclosed | Not extracted | Not extracted |
Earnings metric | Not classified | assumed annual | Average Unit Volume / Gross Sales (AUV) |
| Risk | |||
Rating | BAbove average | BAbove average | AStrongest tier |
Verdict score | 53 / 100 | 54 / 100 | 70 / 100 |
SBA charge-off rate | 0.0% (n=20) | Not SBA-matched | Under 10 loans (2) |
SBA loans on record | 20 | N/A | 2 |
| Scale | |||
Total units | 42 | 5 | 16 |
Net change (latest yr) | +8 | +1 | +2 |
Signed, not yet open | 21 (0.50 per open outlet) | Not extracted | 13 (0.81 per open outlet) |
Turnover rate | 0.0% | 0.0% | 0.0% |
| Contract | |||
Initial term (years) | 10 | 15 | 10 |
Renewal term (years) | 10 | 10 | 10 |
Initial training (hrs) | 268 | 80 | 104 |
| Contacts | |||
Franchisee phones | 39 | 6 | 18 |
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