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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Benjamin Franklin Plumbing logoAStrongest tier
Benjamin Franklin Plumbing
Home Services
2024 FDD
Remove
Wallaby Windows logoBAbove average
Wallaby Windows
Home Services
2024 FDD
Remove
Vitals
FDD filing
2024 FDD
FDD issued Jan 26, 2024
Investment range
$129K – $270K
$159K – $242K
Liquid capital
$35K – $60K
$50K – $50K
Franchise fee
$43K
$50K
Royalty rate
6.0%
5.0%
Ad fund rate
1.5%
1.0%
Performance
Avg gross sales
$894KPer territory, not per outlet
$3.3MCompany-owned onlyNet sales1 outlet
Median gross sales
Not extracted
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
assumed annual
Risk
Rating
AStrongest tier
BAbove average
Verdict score
100 / 100
61 / 100
SBA charge-off rate
0.0% (n=46)
Under 10 loans (9)
SBA loans on record
46
9
Scale
Total units
334
48
Net change (latest yr)
+49
+45
Signed, not yet open
6 (0.02 per open outlet)
Not extracted
Turnover rate
4.5%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
36
45
Contacts
Franchisee phones
100
19

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