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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Barry Bagels logoAStrongest tier
Barry Bagels
Quick-Service Restaurants
2025 FDD
Remove
Doughnuttery logoDBelow average
Doughnuttery
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Jun 30, 2025
2025 FDD
Investment range
$105K – $514K
$173K – $450K
Liquid capital
$10K – $25K
$30K – $60K
Franchise fee
$35K
$30K
Royalty rate
6.0%
6.0%
Ad fund rate
2.0%
2.0%
Performance
Avg gross sales
$756KOutlet subset
Partial, no system averageOutlets $159K-$159K
Median gross sales
$717KOutlet subset
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
AStrongest tier
DBelow average
Verdict score
80 / 100
34 / 100
SBA charge-off rate
Under 10 loans (7)
Not SBA-matched
SBA loans on record
7
N/A
Scale
Total units
16
4
Net change (latest yr)
0
0
Signed, not yet open
8 (0.50 per open outlet)
2 (0.50 per open outlet)
Turnover rate
12.5%
50.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
104
45
Contacts
Franchisee phones
19
2

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