DoughnutteryFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Doughnuttery franchise requires a total initial investment of $173K – $450K, including a $30K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $433K[2]. Verdict grade: C. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $173K – $450K
- 24th pct Service Resta…
- Avg gross sales
- $433K
- 5th pct Service Resta…
- Royalty
- 6.0%
- 44th pct Service Resta…
- Units
- 4
- 17th pct Service Resta…
- SBA default
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $173K – $450K including a $30K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $433K/year (median $249K).
- Verdict C (Average) with a risk score of 67/100.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Doughnuttery Franchise, LLC
- CEO title
- Founder, Chief Executive Officer and Chief Doughnut Officer
- Evan Feldman
- CEO experience
- 15 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- NY
- HQ
- 606 Post Rd East, Suite 517, Westport, Connecticut 06880
- Auditor
- Kezos & Dunlavy
- Audited financials
- Franchisor revenue
- $59K
- vs $27K prior year
Overview
About
Doughnuttery franchisees operate quick-service doughnut retail shops, managing daily production, customer service, inventory control, and point-of-sale operations. Day-to-day activities include doughnut preparation, staffing management, local marketing, and meeting 6% gross sales royalty obligations to the franchisor while generating approximately $433k in annual revenue per unit.
- CEO
- Evan Feldman
- Headquarters
- CT
- Founded
- 2017
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $30K | $30K |
| Working capital (3–6 mo) | $30K | $60K |
| Equipment, build-out, other | $113K | $360K |
| Total initial investment | $173K | $450K |
Source: Doughnuttery 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$61K
14.0% margin
Unlevered ROIC
17%
EBITDA / total invested capital
Payback
5.9 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $173K – $450K
- Better than avg vs category
- Liquid capital req'd
- $30K – $60K
- Below avg, review vs category
- Franchise fee
- $30K – $30K
- Better than avg vs category
- Royalty
- 6.0%
- Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Training fee | $500 |
| Transfer fee | $8K |
| Renewal fee | $10K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $433K
- Per unit, per year
- Median gross sales
- $249K
- Item 19 type
- gross_sales
- Sample size
- 3 units
- vs category median 28 · small
- Range (low → high)
- $123K→$928K
- Cohort dispersion (min → max)
- Transparency
- 6 / 5
- vs category median 4 / 5 · above
Compared against 453 Quick-Service Restaurants brands
vs Quick-Service Restaurants averages
How Doughnuttery Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 4
- Opened
- 2
- Last reporting year
- Closed
- 2
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 50.0%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 25%
- vs corporate-owned
- Multi-unit owners
- 1.0%
- Net growth (yr3)
- +0.0%
- Net unit change last year
- 3-yr CAGR
- +0.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 2
- Franchisor's next-year forecast
- Ceased ops
- 75.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 2 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
2
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Doughnuttery exhibits extreme risk due to going concern status, micro-scale unit count (4 units), undisclosed profitability metrics, and questionable franchisor financial health.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Kezos & Dunlavy
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 67 / 100 rating
- 01HIGHGoing Concern status indicates serious financial viability issues at franchisor level
- 02MINOROnly 4 units in system suggests minimal scale, unproven model, and high failure risk
- 03MEDNet income not disclosed despite $433k average revenue — potential profitability concerns or intentional opacity
- 04MINORWide investment range ($172.9k-$450.2k) with no clear explanation of variance drivers
- 05MEDNo disclosed unit growth trajectory — stagnant 4-unit system raises sustainability questions
- 06MINOR6% royalty on gross sales (not net) means franchisees pay even during loss months
- 07MINORExtremely small franchise system limits support infrastructure and peer learning opportunities
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius |
| Protected territory | Yes |
| Territory radius | 0.1 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 3 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Westport, Connecticut |
| Jury trial waiver | Yes |
| Governing law | New York |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 18 hrs
- On-the-job training
- 27 hrs
- Training location
- franchisor location and on-site
- Ongoing training
- Required
- POS system
- Square
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square
Item 20 · call current owners
Franchisee Contacts
3 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Doughnuttery · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Doughnuttery franchise?
The total investment to open a Doughnuttery franchise ranges from $173K – $450K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Doughnuttery franchise owners earn?
According to Item 19 of the Doughnuttery FDD, the average gross sales per unit is $433K. The median is $249K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Doughnuttery's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Doughnuttery (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Doughnuttery franchise locations are there?
As of their most recent FDD filing, Doughnuttery has 4 total units in the United States, including 1 franchised units and 3 company-owned units. 2 new units were opened in the latest reporting year.
Is Doughnuttery a good franchise to buy?
FranchiseVerdict rates Doughnuttery as a C-grade franchise with a risk score of 67 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.