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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageavid hotels Lodging Remove |  AStrongest tierHawthorn Extended Stay by Wyndham Lodging Remove |
|---|---|---|
| Vitals | ||
Investment range | $11.1M – $16.8M | $12.6M – $15.3M |
Liquid capital | $100K – $175K | $135K – $201K |
Franchise fee | $50K | $40K |
Royalty rate | 5.0% | 5.5% |
Ad fund rate | 3.0% | 2.5% |
| Performance | ||
Avg gross sales | N/A | N/A |
Median gross sales | N/A | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | BAbove average | AStrongest tier |
Verdict score | 56 / 100 | 59 / 100 |
SBA charge-off rate | 11.8% | 0.0% |
SBA loans on record | 1,505 | 16 |
| Scale | ||
Total units | 81 | 82 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.0% | 2.4% |
| Contract | ||
Initial term (years) | 20 | 20 |
Renewal term (years) | N/A | N/A |
Initial training (hrs) | 24 | 91 |
| Contacts | ||
Franchisee phones | 112 | 130 |
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