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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Gross Sales, EBITDA). Financial figures may not be directly comparable.

Focus by buyer type

Brand
ATL Wing Spot logoCAverage
ATL Wing Spot
Quick-Service Restaurants
2025 FDD
Remove
Sip Fresh logoCAverage
Sip Fresh
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
2025 FDD
FDD issued Apr 15, 2025
Investment range
$216K – $435K
$234K – $421K
Liquid capital
$30K – $60K
$15K – $30K
Franchise fee
$25K
$35K
Royalty rate
5.0%
6.0%
Ad fund rate
1.0%
2.0%
Performance
Avg gross sales
$1.7MCompany-owned only1 outlet
Partial, no system averageOutlets $376K-$376K
Median gross sales
Not extracted
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Gross Sales
EBITDA
Risk
Rating
CAverage
CAverage
Verdict score
40 / 100
38 / 100
SBA charge-off rate
Not SBA-matched
Not SBA-matched
SBA loans on record
N/A
N/A
Scale
Total units
1
4
Net change (latest yr)
0
0
Signed, not yet open
0 (0.00 per open outlet)
4 (1.00 per open outlet)
Turnover rate
0.0%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
5
5
Initial training (hrs)
116
58
Contacts
Franchisee phones
0
3

Looking for a detailed head-to-head breakdown?

Read the ATL Wing Spot vs Sip Fresh editorial comparison →

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