FranchiseVerdict
Sip Fresh logo
FV-02326·STRONGExcellent91

Sip Fresh

Food & Beverage - Quick ServiceFranchising since 2022Website
Investment
$234K – $421K
44th pct Quick Service
Avg revenue
$674K
14th pct Quick Service
Royalty
6.0%
46th pct Quick Service
Units
4
14th pct Quick Service
SBA default

Bottom line

  • Total investment $234K – $421K including a $35K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $674K/year. Estimated payback in 3.0 years.
  • Rated STRONG with a risk score of 53/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Sip Fresh Franchising, LLC
Parent company
Refresh Holding, LLC
Incorporated in
Delaware
HQ
2275 Huntington Drive, #911, San Marino, CA 91108
Auditor
Baker Tilly US, LLP
Audited financials
Franchisor revenue
$105K
vs $116K prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Sip Fresh unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $673,902
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: qsr
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $234K–$421K
Working capital
$
FDD reports $15K–$30K

Unlevered ROIC · per unit

27%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$94K
EBITDA margin
14.0%
Total invested
$350K
Payback
44 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Sip Fresh units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$943K

on $4.7M purchase

Total debt

$3.8M

SBA $2.4M + senior + seller note

Overview

About

Franchisees operate fresh juice, smoothie, and beverage retail locations, managing daily POS operations, inventory, staffing, and customer service in a quick-service format. Day-to-day duties include ingredient prep, blending/serving beverages, managing cash flow, staff scheduling, and maintaining health/safety compliance in small footprint locations.

CEO
Sharon Arthofer
Founded
2021
FDD year
2025
States available
2

Item 7 · what it costs

The Vitals

Total investment
$234K – $421K
All-in to open one unit
Liquid capital
$15K – $30K
Cash you must have on hand
Franchise fee
$35K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical
Payback period
3.0 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$674K
Per unit, per year
Median gross sales
Item 19 type
Gross Sales and EBITDA
Sample size
4 units
vs category median 37 · small
Range (low → high)
$376K$1.0M
Cohort dispersion
Transparency
9 / 5
vs category median 4 / 5 · above
Revenue rank14th
vs Food & Beverage - Quick Service peers
Investment cost rank44th
Lower investment ranks lower (better)
Royalty rate rank46th
Lower royalty = lower percentile (better)
Unit count rank14th
vs Food & Beverage - Quick Service peers
Risk score rank30th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
4
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
25%
vs corporate-owned
Multi-unit owners
1.0%
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2023
1±0
Franchised units
2024
1
Franchised units
2025
1
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 3 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 3 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

53
Risk · 0-100
STRONG53 / 100

Sip Fresh presents moderate-to-significant risk as an underdeveloped 4-unit franchise with high capital requirements, modest unit economics, and unproven scalability.

Score breakdown · what drove the 53 / 100 rating

  1. 01MEDOnly 4 units system-wide indicates extremely limited track record and network effects; no disclosed growth trajectory raises scalability concerns
  2. 02MINORHigh investment range ($233k-$420k) against modest average net income ($110k) yields 2-4 year payback period with significant leverage risk
  3. 03MINOR6% royalty on gross sales (not net) combined with typical COGS for beverage business (~35-40%) may compress margins below sustainability threshold
  4. 04MEDNo Item 19 financial performance representations disclosed; averages may not reflect typical franchisee experience and could mask underperforming units
  5. 05MINORMinimal franchise system size limits support infrastructure, purchasing power, marketing reach, and peer network compared to established brands

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
3 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Delaware

Item 11

Training & Operations

Classroom training
18 hrs
On-the-job training
40 hrs
POS system
Toast
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

4 numbers

Locked
(858) 352-••••
CA
(321) 247-••••
FL
(317) 232-••••
IN

One-time purchase · CSV download · Validation questions included

FDD download

Sip Fresh · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above