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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  CAverageASP - AMERICA’S SWIMMING POOL COMPANY Home Services Remove |  AStrongest tierHeating + Air Paramedics Home Services Remove |
|---|---|---|
| Vitals | ||
Investment range | $84K – $210K | $101K – $193K |
Liquid capital | $16K – $16K | $25K – $50K |
Franchise fee | $40K | $40K |
Royalty rate | 7.0% | 5.0% |
Ad fund rate | 1.0% | 2.0% |
| Performance | ||
Avg gross sales | $852K | N/A |
Median gross sales | $573K | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Average Gross Revenue Per Territory | Not classified |
| Risk | ||
Rating | CAverage | AStrongest tier |
Verdict score | 40 / 100 | 66 / 100 |
SBA charge-off rate | 27.8% | N/A |
SBA loans on record | 44 | 1 |
| Scale | ||
Total units | 391 | 22 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 6.1% | 18.2% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 96 | 60 |
| Contacts | ||
Franchisee phones | 131 | 13 |
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