Asp - America’s Swimming Pool Company
Bottom line
- Total investment $84K – $210K including a $40K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $852K/year (median $573K). Estimated payback in 1.0 years.
- Rated STRONG with a risk score of 39/100. SBA loan default rate of 0.0% across 60 loans (below the industry average).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one ASP - AMERICA’S SWIMMING POOL COMPANY unit return on the cash you put in?
Unlevered ROIC · per unit
57%
In Yale's "attractive" band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 ASP - AMERICA’S SWIMMING POOL COMPANY units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$681K
on $3.4M purchase
Total debt
$2.7M
SBA $1.7M + senior + seller note
Overview
About
Franchisees operate mobile pool maintenance and cleaning services, servicing residential and commercial swimming pools in a protected territory. Daily operations include customer route scheduling, chemical balancing, equipment repair, and account management. Revenue is highly dependent on customer density and seasonal demand.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 25 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
ASP presents moderate-to-caution risk due to undisclosed financial performance data, active litigation, anemic unit growth, and compressed profit margins relative to investment size.
Score breakdown · what drove the 39 / 100 rating
- 01HIGHActive litigation (April 2024) involving breach of contract and post-termination obligations suggests franchisor enforcement issues or franchisee disputes
- 02MINORSlow unit growth of 4.3% YoY in a mature 391-unit system indicates market saturation or franchisee underperformance
- 03MEDNo Item 19 (Financial Performance Representations) disclosed — cannot verify if average $146,355 net income is achievable for median franchisees
- 04MINORTiered royalty structure creates misalignment: franchisees earning $100k+ pay lower rates, suggesting franchisor may struggle at lower revenue tiers
- 05MINORHigh initial investment ($84k-$210k) relative to median net income ($146k) means 7-14 month payback period with zero margin for error
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
99 numbers
One-time purchase · CSV download · Validation questions included
FDD download
ASP - AMERICA’S SWIMMING POOL COMPANY · FDD (2025) PDF