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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierArthur Murray Dance Studio Education 2025 FDD Remove |  CAverageThe New Mom School Education 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | 2025 FDD | FDD issued Mar 29, 2025 |
Investment range | $71K – $252K | $126K – $203K |
Liquid capital | $0 – $20K | $10K – $20K |
Franchise fee | $25K | $45K |
Royalty rate | 8.0% | 7.0% |
Ad fund rate | 2.0% | 2.0% |
| Performance | ||
Avg gross sales | $716K | $507KIncl. company outlets1 outlet |
Median gross sales | $634K | $507KIncl. company outlets1 outlet |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | Gross Sales |
| Risk | ||
Rating | AStrongest tier | CAverage |
Verdict score | 95 / 100 | 44 / 100 |
SBA charge-off rate | 5.9% (n=17) | Under 10 loans (1) |
SBA loans on record | 17 | 1 |
| Scale | ||
Total units | 237 | 2 |
Net change (latest yr) | +7 | +2 |
Signed, not yet open | 0 (0.00 per open outlet) | 17 (8.50 per open outlet) |
Turnover rate | 1.7% | 0.0% |
| Contract | ||
Initial term (years) | 5 | 10 |
Renewal term (years) | 5 | 5 |
Initial training (hrs) | 95 | 40 |
| Contacts | ||
Franchisee phones | 236 | 0 |
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