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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Appell logoDBelow average
Appell
Business Services
2026 FDD
Remove
Alphagraphics logoCAverage
Alphagraphics
Business Services
2026 FDD
Remove
Vitals
FDD filing
FDD issued Apr 30, 2026
FDD issued Apr 6, 2026
Investment range
$225K – $477K
$298K – $384K
Liquid capital
$20K – $35K
$50K – $74K
Franchise fee
$60K
$50K
Royalty rate
8.0%
7.0%
Ad fund rate
1.0%
2.5%
Performance
Avg gross sales
$455KPer franchisee, not per outlet
$1.5M
Median gross sales
$402KPer franchisee, not per outlet
$1.1M
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
DBelow average
CAverage
Verdict score
31 / 100
40 / 100
SBA charge-off rate
Not SBA-matched
28.9% (n=346)
SBA loans on record
N/A
346
Scale
Total units
12
229
Net change (latest yr)
+3
+2
Signed, not yet open
Not extracted
20 (0.09 per open outlet)
Turnover rate
8.3%
1.7%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
39
71
Contacts
Franchisee phones
1
0

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