Skip to main content
FranchiseVerdict

Compare

2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
APLUS logoBAbove average
APLUS
Retail
2025 FDD
Remove
Ben & Jerry’s logoBAbove average
Ben & Jerry’s
Retail
2026 FDD
Remove
Vitals
FDD filing
FDD issued Apr 24, 2025
FDD issued May 29, 2026
Investment range
$240K – $727K
$280K – $631K
Liquid capital
$56K – $115K
$50K – $75K
Franchise fee
$15K
$40K
Royalty rate
6.0%
3.0%
Ad fund rate
2.0%
2.0%
Performance
Avg gross sales
No Item 19 representation
$665K
Median gross sales
Not disclosed
$584K
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
BAbove average
Verdict score
64 / 100
66 / 100
SBA charge-off rate
Under 10 loans (1)
0.0% (n=20)
SBA loans on record
1
20
Scale
Total units
265
157
Net change (latest yr)
-2
+3
Signed, not yet open
4 (0.02 per open outlet)
8 (0.05 per open outlet)
Turnover rate
0.8%
2.5%
Contract
Initial term (years)
5
10
Renewal term (years)
5
10
Initial training (hrs)
191
23
Contacts
Franchisee phones
12
139

Looking for a detailed head-to-head breakdown?

Read the APLUS vs Ben & Jerry’s editorial comparison →

Need franchisee contacts for these brands?

Save with a contact bundle →