Is Wahoo's Fish Taco or The Honey Baked Ham Co. cheaper to open?

Wahoo's Fish Taco costs $546,500–$792,500 and The Honey Baked Ham Co. costs $514,200–$829,600 to open (FDD Item 7). The Honey Baked Ham Co. has the lower entry cost.

Which is the better franchise, Wahoo's Fish Taco or The Honey Baked Ham Co.?

FranchiseVerdict grades Wahoo's Fish Taco B and The Honey Baked Ham Co. A, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Wahoo's Fish Taco vs The Honey Baked Ham Co.

Franchise Comparison 2026

Both Wahoo's Fish Taco and The Honey Baked Ham Co. are quick-service restaurants franchises. Wahoo's Fish Taco requires an investment of $547K – $793K while The Honey Baked Ham Co. requires $514K – $830K. The Honey Baked Ham Co. discloses average revenue of $984K; Wahoo's Fish Taco makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Note: Reported as net sales, not gross sales. FranchiseVerdict rates Wahoo's Fish Taco B (Above average) and The Honey Baked Ham Co. A (Strongest tier).

Metric	Wahoo's Fish Taco	The Honey Baked Ham Co.
Verdict Grade	BAbove average	AStrongest tier
Investment Range	$547K – $793K	$514K – $830K
Franchise Fee	$40K	$20K
Royalty Rate	5.0%	6.0%
Average Revenue (Item 19)	N/ANo Item 19 representation	$984K
SBA Charge-Off Rate	Limited data	Limited data
Total Units	42	448
Unit Growth (YoY)	-2 units	+4 units
Year Began Franchising	1998	1998
FDD Year	2024	2026