FranchiseVerdict
Wahoo's Fish Taco logo
FV-02919·MODERATEExcellent86

Wahoo's Fish Taco

Food & Beverage - Full ServiceFranchising since 1998Website
Investment
$547K – $793K
70th pct Full Service
Avg revenue
57th pct Full Service
Royalty
5.0%
15th pct Full Service
Units
42
69th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $547K – $793K including a $40K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • System contracting at -14.8% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
WAHOO'S FISH TACO, LLC
Incorporated in
California
HQ
1185 Warner Avenue, Tustin, California 92780
Auditor
R.M. White & Associates
Audited financials
Franchisor revenue
$1.0M
vs $958K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Wahoo's Fish Taco unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $547K–$793K
Working capital
$
FDD reports $60K–$100K

Unlevered ROIC · per unit

17%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$128K
EBITDA margin
17.0%
Total invested
$750K
Payback
71 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Wahoo's Fish Taco franchisees operate quick-service seafood restaurants specializing in fish tacos, burritos, and coastal-themed Mexican cuisine. Day-to-day operations include food preparation, inventory management, customer service, staff supervision, and compliance with brand standards across a protected territorial location.

CEO
Renato Lee
Founded
1998
FDD year
2024
States available
4

Item 7 · what it costs

The Vitals

Total investment
$547K – $793K
All-in to open one unit
Liquid capital
$60K – $100K
Cash you must have on hand
Franchise fee
$40K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
42
Opened
0
Last reporting year
Closed
3
Turnover rate
7.1%
Company-owned
19
Corporate units in the system
% franchised
55%
vs corporate-owned
Multi-unit owners
14.3%
Net growth (yr3)
-8.0%
Net unit change last year
3-yr CAGR
-14.8%
Compounded over last 3 years
2022
23-3
Franchised units
2023
25
Franchised units
2024
27
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 18 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 18 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Declining unit count, material litigation history, absence of financial disclosures (Item 19), and high capital requirements create a CAUTION-to-HIGH RISK profile requiring extensive due diligence before commitment.

Score breakdown · what drove the 65 / 100 rating

  1. 01MEDUnit count declined 8.0% YoY (42 units) indicating system contraction and potential market saturation or operational challenges
  2. 02MEDNo Item 19 financial performance disclosures (Avg Revenue and Net Income not disclosed) prevents validation of ROI claims and profitability benchmarks
  3. 03HIGHTwo material litigation events including 2014 California Franchise Law violation arbitration settled with franchisee termination, suggesting potential compliance or relationship management issues
  4. 04MEDHigh investment range ($546,500–$792,500) combined with undisclosed income creates significant downside risk without transparent earnings data
  5. 05MINOR2021 personal injury lawsuit (settled $90,000) raises operational/training concerns around staff conduct and customer safety protocols
  6. 06HIGHGoing Concern status = False is ambiguous; requires clarification on franchisor financial health and viability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
California

Item 11

Training & Operations

Classroom training
78 hrs
On-the-job training
242 hrs
POS system
Positouch
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

42 numbers

Locked
(720) 974-••••
Baja in the Rockies, LLC
CO
(303) 473-••••
Baja in the Rockies, LLC
CO
(900) 437-••••
Delaware North Travel Hospitality Services, Inc. Ontario Airport
CA

One-time purchase · CSV download · Validation questions included

FDD download

Wahoo's Fish Taco · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above