TRUE SOCIETY vs Woodcraft
Franchise Comparison 2026
Both TRUE SOCIETY and Woodcraft are retail franchises. TRUE SOCIETY requires an investment of $540K – $808K while Woodcraft requires $574K – $756K. In terms of revenue, TRUE SOCIETY reports higher average unit revenue at $1.9M. Woodcraft has SBA lending data on file with a 0.0% charge-off rate. FranchiseVerdict rates TRUE SOCIETY A (Strongest tier) and Woodcraft A (Strongest tier).
| Metric | TRUE SOCIETY | Woodcraft |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | AStrongest tierStrongest tier |
| Investment Range | $540K – $808K | $574K – $756K |
| Franchise Fee | $30K | $50K |
| Royalty Rate | 3.0% | 5.0% |
| Average Revenue (Item 19) | $1.9M | $1.8M |
| SBA Charge-Off Rate | N/A | 0.0% (29 loans) |
| Total Units | 8 | 65 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2021 | 2006 |
| FDD Year | 2025 | 2026 |
Investment Range
$540K – $808K
$574K – $756K
Franchise Fee
$30K
$50K
Royalty Rate
3.0%
5.0%
Average Revenue (Item 19)
$1.9M
$1.8M
SBA Charge-Off Rate
N/A
0.0% (29 loans)
Total Units
8
65
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2021
2006
FDD Year
2025
2026