TRUE SOCIETY vs Generator Supercenter
Franchise Comparison 2026
Both TRUE SOCIETY and Generator Supercenter are retail franchises. TRUE SOCIETY requires an investment of $540K – $808K while Generator Supercenter requires $505K – $898K. In terms of revenue, Generator Supercenter reports higher average unit revenue at $4.6M. FranchiseVerdict rates TRUE SOCIETY B (Above average) and Generator Supercenter B (Above average).
| Metric | TRUE SOCIETY | Generator Supercenter |
|---|---|---|
| Verdict Grade | BAbove average | BAbove average |
| Investment Range | $540K – $808K | $505K – $898K |
| Franchise Fee | $30K | $50K |
| Royalty Rate | 3.0% | 4.0% |
| Average Revenue (Item 19) | $1.9M | $4.6M |
| SBA Charge-Off Rate | N/A | Limited data |
| Total Units | 8 | 65 |
| Unit Growth (YoY) | +2 units | -7 units |
| Year Began Franchising | 2021 | 2017 |
| FDD Year | 2025 | 2026 |
Investment Range
$540K – $808K
$505K – $898K
Franchise Fee
$30K
$50K
Royalty Rate
3.0%
4.0%
Average Revenue (Item 19)
$1.9M
$4.6M
SBA Charge-Off Rate
N/A
Limited data
Total Units
8
65
Unit Growth (YoY)
+2 units
-7 units
Year Began Franchising
2021
2017
FDD Year
2025
2026