TRUE SOCIETY vs BoConcept
Franchise Comparison 2026
Both TRUE SOCIETY and BoConcept are retail franchises. TRUE SOCIETY requires an investment of $540K – $808K while BoConcept requires $421K – $878K. TRUE SOCIETY discloses average revenue of $1.9M; BoConcept makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. FranchiseVerdict rates TRUE SOCIETY B (Above average) and BoConcept F (Weakest tier).
| Metric | TRUE SOCIETY | BoConcept |
|---|---|---|
| Verdict Grade | BAbove average | FWeakest tier |
| Investment Range | $540K – $808K | $421K – $878K |
| Franchise Fee | $30K | $30K |
| Royalty Rate | 3.0% | No royalty fee; franchisor revenue comes from mandatory product purchases at set prices from affiliated suppliers |
| Average Revenue (Item 19) | $1.9M | N/ANo Item 19 representation |
| SBA Charge-Off Rate | N/A | Limited data |
| Total Units | 8 | 14 |
| Unit Growth (YoY) | +2 units | -4 units |
| Year Began Franchising | 2021 | 2003 |
| FDD Year | 2025 | 2026 |
Investment Range
$540K – $808K
$421K – $878K
Franchise Fee
$30K
$30K
Royalty Rate
3.0%
No royalty fee; franchisor revenue comes from mandatory product purchases at set prices from affiliated suppliers
Average Revenue (Item 19)
$1.9M
N/ANo Item 19 representation
SBA Charge-Off Rate
N/A
Limited data
Total Units
8
14
Unit Growth (YoY)
+2 units
-4 units
Year Began Franchising
2021
2003
FDD Year
2025
2026