True Movement vs Discover Strength
Franchise Comparison 2026
Both True Movement and Discover Strength are health & fitness franchises. True Movement requires an investment of $338K – $1.1M while Discover Strength requires $529K – $870K. Discover Strength discloses average revenue of $873K; True Movement makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Note: Reported for a subset of outlets rather than the whole system. Discover Strength has SBA lending data on file with a 0.0% charge-off rate. FranchiseVerdict rates True Movement D (Below average) and Discover Strength B (Above average).
| Metric | True Movement | Discover Strength |
|---|---|---|
| Verdict Grade | DBelow average | BAbove average |
| Investment Range | $338K – $1.1M | $529K – $870K |
| Franchise Fee | $50K | $58K |
| Royalty Rate | 7.0% | 6.0% |
| Average Revenue (Item 19) | N/ANo Item 19 representation | $873KOutlet subset |
| SBA Charge-Off Rate | N/A | 0.0% (12 loans) |
| Total Units | 0 | 34 |
| Unit Growth (YoY) | +0 units | +11 units |
| Year Began Franchising | 2025 | 2020 |
| FDD Year | 2025 | 2026 |
Investment Range
$338K – $1.1M
$529K – $870K
Franchise Fee
$50K
$58K
Royalty Rate
7.0%
6.0%
Average Revenue (Item 19)
N/ANo Item 19 representation
$873KOutlet subset
SBA Charge-Off Rate
N/A
0.0% (12 loans)
Total Units
0
34
Unit Growth (YoY)
+0 units
+11 units
Year Began Franchising
2025
2020
FDD Year
2025
2026