Is The Vitamin Shoppe or Generator Supercenter cheaper to open?

The Vitamin Shoppe costs $483,900–$984,900 and Generator Supercenter costs $504,950–$898,250 to open (FDD Item 7). The Vitamin Shoppe has the lower entry cost.

Which earns more, The Vitamin Shoppe or Generator Supercenter?

The Vitamin Shoppe reports $1,477,283 average annual unit revenue vs $4,612,940 for Generator Supercenter (FDD Item 19). Generator Supercenter is higher. For The Vitamin Shoppe: Company-owned outlets only - not franchisee performance.

Which is the better franchise, The Vitamin Shoppe or Generator Supercenter?

FranchiseVerdict grades The Vitamin Shoppe A and Generator Supercenter B, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

The Vitamin Shoppe vs Generator Supercenter

Franchise Comparison 2026

Both The Vitamin Shoppe and Generator Supercenter are retail franchises. The Vitamin Shoppe requires an investment of $484K – $985K while Generator Supercenter requires $505K – $898K. In terms of revenue, Generator Supercenter reports higher average unit revenue at $4.6M. FranchiseVerdict rates The Vitamin Shoppe A (Strongest tier) and Generator Supercenter B (Above average).

Metric	The Vitamin Shoppe	Generator Supercenter
Verdict Grade	AStrongest tier	BAbove average
Investment Range	$484K – $985K	$505K – $898K
Franchise Fee	$40K	$50K
Royalty Rate	5.0%	4.0%
Average Revenue (Item 19)	$1.5MCompany-owned only	$4.6M
SBA Charge-Off Rate	N/A	Limited data
Total Units	671	65
Unit Growth (YoY)	+11 units	-7 units
Year Began Franchising	2021	2017
FDD Year	2024	2026