The Shade vs goGLOW
Franchise Comparison 2026
Both The Shade and goGLOW are personal care & beauty franchises. The Shade requires an investment of $295K – $482K while goGLOW requires $283K – $497K. FranchiseVerdict rates The Shade C (Average) and goGLOW C (Average).
| Metric | The Shade | goGLOW |
|---|---|---|
| Verdict Grade | CAverageAverage | CAverageAverage |
| Investment Range | $295K – $482K | $283K – $497K |
| Franchise Fee | $50K | $60K |
| Royalty Rate | 8.0% | Greater of (i) 8% of Net Revenue, or (ii) the applicable Minimum Royalty ($2,000/month starting month 13; $2,800/month starting month 25) |
| Average Revenue (Item 19) | N/A | N/ACompany-owned only |
| SBA Charge-Off Rate | N/A | Limited data |
| Total Units | 0 | 10 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2026 | 2024 |
| FDD Year | 2026 | 2025 |
Investment Range
$295K – $482K
$283K – $497K
Franchise Fee
$50K
$60K
Royalty Rate
8.0%
Greater of (i) 8% of Net Revenue, or (ii) the applicable Minimum Royalty ($2,000/month starting month 13; $2,800/month starting month 25)
Average Revenue (Item 19)
N/A
N/ACompany-owned only
SBA Charge-Off Rate
N/A
Limited data
Total Units
0
10
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2026
2024
FDD Year
2026
2025