Question 1

Is The Honey Baked Ham Co. or Wingstop cheaper to open?

Accepted Answer

The Honey Baked Ham Co. costs $514,200–$829,600 and Wingstop costs $310,400–$1,048,500 to open (FDD Item 7). Wingstop has the lower entry cost.

Question 2

Which earns more, The Honey Baked Ham Co. or Wingstop?

Accepted Answer

The Honey Baked Ham Co. reports $983,538 average annual unit revenue vs $2,007,626 for Wingstop (FDD Item 19). Wingstop is higher.

Question 3

Which is safer, The Honey Baked Ham Co. or Wingstop?

Accepted Answer

SBA 7(a) charge-off rate is 0.0% for The Honey Baked Ham Co. and 8.4% for Wingstop. Lower is safer, so The Honey Baked Ham Co. has the stronger loan-repayment record.

Question 4

Which is the better franchise, The Honey Baked Ham Co. or Wingstop?

Accepted Answer

FranchiseVerdict grades The Honey Baked Ham Co. A and Wingstop A, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Metric	The Honey Baked Ham Co.	Wingstop
Verdict Grade	AStrongest tierStrongest tier	AStrongest tierStrongest tier
Investment Range	$514K – $830K	$310K – $1.0M
Franchise Fee	$20K	$25K
Royalty Rate	6.0%	6.0%
Average Revenue (Item 19)	$984K	$2.0M
SBA Charge-Off Rate	0.0% (17 loans)	8.4% (465 loans)
Total Units	448	2,586
Unit Growth (YoY)	N/A	N/A
Year Began Franchising	1998	1997
FDD Year	2026	2026

The Honey Baked Ham Co. vs Wingstop