Is The Honey Baked Ham Co. or Wingstop cheaper to open?

The Honey Baked Ham Co. costs $514,200–$829,600 and Wingstop costs $310,400–$1,048,500 to open (FDD Item 7). Wingstop has the lower entry cost.

Which earns more, The Honey Baked Ham Co. or Wingstop?

The Honey Baked Ham Co. reports $983,538 average annual unit revenue vs $2,007,626 for Wingstop (FDD Item 19). Wingstop is higher. For The Honey Baked Ham Co.: Reported as net sales, not gross sales. For Wingstop: Reported as net sales, not gross sales.

Which is the better franchise, The Honey Baked Ham Co. or Wingstop?

FranchiseVerdict grades The Honey Baked Ham Co. A and Wingstop A, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

The Honey Baked Ham Co. vs Wingstop

Franchise Comparison 2026

Both The Honey Baked Ham Co. and Wingstop are quick-service restaurants franchises. The Honey Baked Ham Co. requires an investment of $514K – $830K while Wingstop requires $310K – $1.0M. In terms of revenue, Wingstop reports higher average unit revenue at $2.0M. Note: Reported as net sales, not gross sales. Wingstop has SBA lending data on file with a 8.4% charge-off rate. FranchiseVerdict rates The Honey Baked Ham Co. A (Strongest tier) and Wingstop A (Strongest tier).

Metric	The Honey Baked Ham Co.	Wingstop
Verdict Grade	AStrongest tier	AStrongest tier
Investment Range	$514K – $830K	$310K – $1.0M
Franchise Fee	$20K	$25K
Royalty Rate	6.0%	6.0%
Average Revenue (Item 19)	$984K	$2.0M
SBA Charge-Off Rate	Limited data	8.4% (465 loans)
Total Units	448	2,586
Unit Growth (YoY)	+4 units	+375 units
Year Began Franchising	1998	1997
FDD Year	2026	2026