Question 1

Is The Honey Baked Ham Co. or Smokin’ Oak Wood-Fired Pizza cheaper to open?

Accepted Answer

The Honey Baked Ham Co. costs $514,200–$829,600 and Smokin’ Oak Wood-Fired Pizza costs $448,745–$891,205 to open (FDD Item 7). Smokin’ Oak Wood-Fired Pizza has the lower entry cost.

Question 2

Which earns more, The Honey Baked Ham Co. or Smokin’ Oak Wood-Fired Pizza?

Accepted Answer

The Honey Baked Ham Co. reports $983,538 average annual unit revenue vs $1,044,742 for Smokin’ Oak Wood-Fired Pizza (FDD Item 19). Smokin’ Oak Wood-Fired Pizza is higher. For The Honey Baked Ham Co.: Reported as net sales, not gross sales. For Smokin’ Oak Wood-Fired Pizza: Reported as net sales, not gross sales.

Question 3

Which is the better franchise, The Honey Baked Ham Co. or Smokin’ Oak Wood-Fired Pizza?

Accepted Answer

FranchiseVerdict grades The Honey Baked Ham Co. A and Smokin’ Oak Wood-Fired Pizza B, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Metric	The Honey Baked Ham Co.	Smokin’ Oak Wood-Fired Pizza
Verdict Grade	AStrongest tier	BAbove average
Investment Range	$514K – $830K	$449K – $891K
Franchise Fee	$20K	$50K
Royalty Rate	6.0%	6.0%
Average Revenue (Item 19)	$984K	$1.0M
SBA Charge-Off Rate	Limited data	Limited data
Total Units	448	7
Unit Growth (YoY)	+4 units	+0 units
Year Began Franchising	1998	2015
FDD Year	2026	2025

The Honey Baked Ham Co. vs Smokin’ Oak Wood-Fired Pizza