Smokin’ Oak Wood-Fired Pizza Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Smokin' Oak Wood-Fired Pizza is a fast-casual franchise serving scratch-made, wood-fired pizzas and salads. Franchisees run the restaurants, managing made-to-order prep, staffing, and counter service.
FranchiseVerdict summary · 2026
A Smokin’ Oak Wood-Fired Pizza franchise requires a total initial investment of $449K – $891K, including a $50K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $449K – $891K
- 71st pct Service Resta…
- Avg gross sales
- N/A
- Net sales
- Royalty
- 6.0%
- 46th pct Service Resta…
- Units
- 7
- 30th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $449K – $891K including a $50K franchise fee, 6.0% ongoing royalty.
- RETURNSItem 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
- RISKVerdict B (Above average), verdict score 56/100 (higher is better).
- DATAItem 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Fourth Avenue Restaurant Group, LLC
- Parent company
- Henry Wellington of Bloomington, Inc.
- CEO title
- General Manager and Chief Executive Officer
- Matt Mongoven
- Incorporated in
- FL
- HQ
- 200 2nd Ave. South, #464, St. Petersburg, Florida 33701
- Auditor
- Thoresen Diaby Helle Condon & Dodge, Inc.
- Audited financials
- Franchisor revenue
- $409K
- vs $462K prior year
Affiliated brands
- Henry Wellington of Bloomington
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Matt Mongoven
- Headquarters
- FL
- Founded
- 2015
- FDD year
- 2025
- States available
- 5
Can you afford it, and what does the money buy?
Entry cost is about average for a quick-service restaurants franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown19 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $50K | |
| Rent and Security Depositnot refundable | $0 | $16K | |
| Leasehold Improvementsnot refundable | $90K | $450K | |
| Architect's and Engineer's Feesnot refundable | $7K | $15K | |
| Furniture & Fixturesnot refundable | $24K | $57K | |
| Equipmentnot refundable | $120K | $140K | |
| Self-Pour Tap Systemnot refundable | $27K | $61K | |
| POS Systemnot refundable | $3K | $5K | |
| Signagenot refundable | $4K | $11K | |
| Utility Depositsnot refundable | $500 | $1K | |
| Office and Store Suppliesnot refundable | $50 | $500 | |
| Opening Inventorynot refundable | $3K | $4K | |
| Insurancenot refundable | $3K | $4K | |
| Liquor Licensenot refundable | $0 | $5K | |
| Licenses and Permitsnot refundable | $1K | $3K | |
| Professional Feesnot refundable | $3K | $6K | |
| Travel, Lodging, Meals, Etc. for Initial Trainingnot refundable | $0 | $2K | |
| Grand Opening Marketing Campaignnot refundable | $8K | $13K | |
| Additional Funds (3 months)not refundable | $30K | $50K | |
| Total initial investment | $372K | $892K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $449K – $891K
- Bottom third — review vs category
- Liquid capital req'd
- $30K – $50K
- Middle of category vs category
- Franchise fee
- $50K – $50K
- Bottom third — review vs category
- Royalty
- 6.0%
- Net Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $250 |
| Transfer fee | $15K |
| Renewal fee | $5K |
| Inventory (initial) | $3K – $4K |
| Total fee load | 8.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Smokin’ Oak Wood-Fired Pizza did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Smokin’ Oak Wood-Fired Pizza unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
15%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Reported as net sales, not gross sales
- Item 19 type
- net sales
- Sample size
- 7
- vs category median 20 · small
- Range (low → high)
- $603K→$1.7M
- Cohort dispersion (min → max)
- Transparency tier
- limited
- Categorical assessment of disclosure depth
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 782 Quick-Service Restaurants brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Quick-Service Restaurants average).
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How Smokin’ Oak Wood-Fired Pizza Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 7
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 3
- Franchisor's next-year forecast
- Transfer rate
- 14.3%
- Owners selling to other franchisees
- Termination rate
- 14.3%
- Franchisor-initiated terminations
- Ceased ops
- 14.3%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 5 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
5
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 6 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 6
- Loan volume
- $3.8M
- Median loan
- $594K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (6 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 5
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
One concern: negative franchisor equity of -$326,496. Offset by positive net income $93,092, no litigation, no bankruptcy, no going-concern, audited financials and Item 19 disclosed. Small 7-unit system.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Thoresen Diaby Helle Condon & Dodge, Inc.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: No
Score breakdown · what drove the 56 / 100 verdict
- 01MINORNegative net worth -$326,496
- 02MINORSmall 7-unit system
- 03MEDOffsetting: positive net income $93,092, no litigation, audited, Item 19 disclosed
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Population-based |
| Protected territory | No |
| Territory population | 50,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 20 hrs
- On-the-job training
- 73 hrs
- Training location
- Off-site and On-site
Items 5 & 11
Franchisor Support
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Smokin’ Oak Wood-Fired Pizza franchise?
The total investment to open a Smokin’ Oak Wood-Fired Pizza franchise ranges from $449K – $891K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Smokin’ Oak Wood-Fired Pizza franchise owners earn?
Smokin’ Oak Wood-Fired Pizza does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Smokin’ Oak Wood-Fired Pizza FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Smokin’ Oak Wood-Fired Pizza FDD and qualifies whose outlets they describe.
What is Smokin’ Oak Wood-Fired Pizza's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Smokin’ Oak Wood-Fired Pizza (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Smokin’ Oak Wood-Fired Pizza franchise locations are there?
As of their most recent FDD filing, Smokin’ Oak Wood-Fired Pizza has 7 total units in the United States, including 7 franchised units and 0 company-owned units. 1 new units were opened in the latest reporting year.
Is Smokin’ Oak Wood-Fired Pizza a good franchise to buy?
FranchiseVerdict rates Smokin’ Oak Wood-Fired Pizza as a B-grade franchise with a verdict score of 56 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.